60http://blog.quantmarkresearch.comMon, 15 Mar 2010 08:05:48 GMTMon, 15 Mar 2010 08:05:48 GMTen ralph@quantmarkresearch.comnohttp://blog.quantmarkresearch.com/2006/08/25/the-analystical-web.aspx?ref=rssRalph GalantinePoint 3 of Tim O'Reilly's <a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=3">What is Web 2.0</a> article says that "Data is the New Intel Inside".&nbsp; His point is that data and innovative uses of data power web applications.&nbsp; Amazon is powered by the ISBN book database plus Amazons added inventory ID's plus user reviews, comments, buying patterns and other data.&nbsp; Google is powered by its database indexing and analyzing web content.&nbsp; Google Maps is powered by the map database that NAVTEQ geographical database.&nbsp; And it goes on and on with all the distinctive web applications.<br><br>The power from data on the web so far has come from a very simple level of analysis of that data and from a very small subset of the data that could be made readily available.&nbsp; The simple level of analysis in Google is searching the data and finding simple content relationships for advertising.&nbsp; Amazon is based on cataloging.&nbsp; Analysis tasks such as forcasting, analyzing relationships of even medium complexity, and interpolating from known data to find unknown values are primarily for the future (probably the very near future) of the web.&nbsp; <br><br>The data used used heavily by web applications is either generated from the web application itself or comes from a few datasets.&nbsp; A wealth of government data and data generated by private agencies is not yet widely used.&nbsp; Census data, government statistics on economic measurements by region, public registrations of companys (<a href="http://www.sec.gov/cgi-bin/srch-edgar">EDGAR</a>) and more private data sets will be used and used with more analytical power in the future.<br><br>One application that shows the transforming power of analysis with public data is <a href="www.zillow.com">Zillow.com</a>.&nbsp; Zillow can value just about any home in the country from publically available sales data on comparables and the data that is publically available on the home being valued. &nbsp; Zillow gives you much of what a home estimator does for free and instantly (it doesn't make any effort to evaluate the condition of the house, only what is in the public record). Zillow is an example of analysis applied to available data creating value.&nbsp; It shows a direction in web development.<br><br>Yahoo is working to increase their research capabilities in analysis.&nbsp; The Wall Street Journal reports that <a href="http://online.wsj.com/article/SB115646646975445112.html?mod=hps_us_my_companies">Yahoo is Stocking Up on Academics</a>.&nbsp; Because of my background in economics I was particularly interested that they are hiring star economists.&nbsp; Yahoo wants to use behavioral insights and analytical tools from economics to make better use of their data on web users behavior.&nbsp; <br><br>Rounding back to Tim O'Reilly's article, he says, "<span id="intelliTxt">The architecture of the internet, and the World Wide Web, as well as of open source software projects like Linux, Apache, and Perl, is such that users pursuing their own "selfish" interests build collective value as an automatic byproduct."&nbsp; Tim O'Reilly resisted saying "as if by an invisible hand" but its clear Yahoo is doing the right thing hiring economists.<br> </span>Web 2.0http://blog.quantmarkresearch.com/2006/08/25/the-analystical-web.aspx#Commentsd15575da-8c01-464b-a0e7-7a8090e3da30Fri, 25 Aug 2006 20:17:00 GMThttp://blog.quantmarkresearch.com/2006/08/15/new-company-new-blog.aspx?ref=rssRalph GalantineI started Quantmark Research to combine the operations of Ralph Galantine Marketing with some other work I wanted to do.&nbsp; Companies that needed product management strength, white papers, or product marketing could turn to Ralph Galantine Marketing and will now be able to turn to Quantmark Research.<br><br>Quantmark Research adds the quantitative emphasis that the name implies:&nbsp; Quantmark-- quantitative marketing.&nbsp; Companies seeking statistical measurements to refine marketing programs and to measure results can turn to Quantmark Research for experienced assistance.&nbsp; This quantitative capability comes from my training in statistics and econometrics at the University of Chicago and my use of survey and other quantitative data in marketing.&nbsp; The other principal in Quantmark Research, Michele Galantine, adds key skills in Statistics and Operations Research from both her training at the University of Illinois at Chicago and her business work in Operations and Analysis.<br><br>The other addition to Quantmark Research is web hosting and related services.&nbsp; So much marketing is dependent on being able to create web sites, domain names, and web content quickly and cost effectively.&nbsp; Quantmark Research partners with a top domain registrar, hosting provider, and provider of other services to economically provide a full range of services for creating web sites.&nbsp; So now, the wide range of companies that need web hosting, e-commerce, and web marketing can turn to Quantmark Research.<br>info businesshttp://blog.quantmarkresearch.com/2006/08/15/new-company-new-blog.aspx#Comments59ebdf15-1858-4922-9618-8726619c6320Tue, 15 Aug 2006 17:08:00 GMT